Communications Strategist II, Supplements and Superfoods

A Communications Strategist is responsible for determining, within their assigned product category, a comprehensive strategic communications roadmap for the priority products, product launches and promotional campaigns. Using customer and leader research, competitive insights, category planning and cultural insights, the communications strategist establishes a marketing plan (the most effective combination of assets, education, channels and messages) for achieving sales and revenue goals and engagement with leaders/the field.

Job Responsibilities:

• Determine product marketing priorities:

• Collaborate with Product Innovation, Product Marketing, Product Education, and Product Business Leads to determine priority products for launch, products that are more likely to achieve our Sharer, Loyal Customer and Leader business goals

• Work hand-in-hand with Product teams as the primary point of contact for all product marketing initiatives

• Collaborate with NA promotions teams and BDD to map product promotions against annual product marketing activities, leader marketing initiatives and other communications goals

• Lead communications planning:

• Develop customer and leader insights, use competitive product and category intelligence, as well as cultural trends, to inform the development of communications plans, messaging frameworks and creative briefs.

• Strategically design product launch plans that invigorate and educate the field, rapidly generate awareness for doTERRA and the new product/s, as well as drive purchase consideration and enrollment intent

• Strategically design annual marketing plans for priority products to leverage the success factors of these products to achieve progress towards sales targets and business goals

• Strategically integrate impact storytelling, co-impact and purpose-led stories into our product communications plans, wherever possible

• Recommend measurement plans and metrics of success, ensuring a clear role for optimization during activation of plans

• Collaborate with creatives, content and channel owners to activate plans:

• Provide compelling creative briefs and comms plans to creative and content teams that spark creative platform and integrated campaign design

• Collaborate with teams throughout creative development to ensure concepts and content align with strategic intent and business goals

• Work with product education, creative and content teams to build brand and product toolkits for global distribution, scaling our comms planning frameworks and product campaign initiatives to other markets for local customization

Qualifications & Prerequisites:

• 3-4 years minimum in a similar role for a brand or at an agency.

• Marketing or Communications degree, or equivalent experience.

• Microsoft Office (required), Teams, Workfront, Asana (highly beneficial).

• Experience with interpreting customer data and research highly preferred.

• Proven ability to think strategically and conceptually: comes to the role with demonstrated experience in determining frameworks for integrated campaigns and product launches with a heavy emphasis on digital communications and social media.

• Curious: is multi-passionate and keeps a finger on the pulse of cultural trends, world-class marketing strategies, and ways to leverage a passionate fan base for a brand/product. Has demonstrated the ability to use these insights as inspiration for generating compelling campaign strategies, and creative briefs that lead to memorable and distinctive campaign storytelling.

• Strong communicator: confident when presenting and explaining strategic rationale for concepts and communication decision-making. Understands the importance of being proactive and collaborative with cross-functional teams and stakeholders.